Creative Philosophy

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Inspired by vintage sportswear and classic silhouettes, our garments maintain the same common denominator: being aesthetically refined, but always functional.

We classify our products as ‘luxury sportswear’ - created to be a daily essential with a minimal sporty aesthetic.

We believe in the concept of ‘less is more, “less” importance to volume, and “more” importance to “detail”. Every input, be it a trim, block of text, or a seam - the workflow is thoroughly thought through to aid our community in their endeavours.

Versatility, comfortability, and fit are often compromised at the cost of acquiring a high fashion quotient. However, inspired by the founders’ personal style, we strive toward delivering quality aesthetics and design with high functionality.

Longevity is a concept at the heart of our brand. Our garments are constructed so that they can bear the wear and tear of daily usage, without undermining the quality of the product. Whether it’s the fit, colour, wash or seam – every single detail of the garment is intended to stand the test of time.

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